In this clip, David Jenyns explains that one very good link building strategy is to get the right anchor text to use for off page optimization. While on page optimization is important, you can actually rank a page for a keyword it isn’t optimized for if you send enough links to it that are associated with the right anchor text. Watch Dave’s thorough explanation.
This presentation is part of the Melbourne SEO workshop. To get more expert advice on off page optimization, visit: http://www.melbourneseoservices.com/dvd