January 6, 2015


Matt from Mountain Views asks, “What is Google’s current thinking about getting links from article marketing, widgets, footers, themes,etc.?” I’m really glad to talk about current thinking which is about the same as our past thinking. But let’s be a little more explicit about it.

Whenever you get a link from just a WordPress footer or a random footer … or you know, when someone installs a widget or they install some theme on their content management system. It’s often the case that they’re not editorially choosing to link with that anchor text. So, you sometimes see a lot of links, all with the exact same anchor text because that’s put the widget to have embedded in it or something like that. And even if it’s not the exact same anchor text it’s like, you know, it’s relatively inorganic in the sense that the person who made the widget is deciding what the anchor text should be rather than the person is actually doing the link by including the widget.

And it’s the same sort of thing with article marketing if you write relatively low quality article, you know, just few hundred words and then at the bottom is two or three links, you know, specifically high keyword density anchor text. Then the sort of guy who just wants some content and doesn’t really care about the quality, might grab that article from an article bank or something and he’s not editorial choosing to give that anchor text. As opposed to something that’s really compelling when he really likes something when you linking to it organically, you know, that’s the sort of links that we really wanna count more. If you have any difficulties of creating high quality content or keyword density GeoSEO Software is the best solution

So, it’s always been the case that these sorts of links that you are, you know, almost like boilerplate, it’s like not really a person’s real choice to really endorse with that particular link, with that particular anchor text. And those are links that typically we would not want to count as much. And so, we either use algorithms or we do many of ways of saying “Okay, I’d a very granular level”. You know, this is the sort of links that we don’t want to trust.

There are some people who say “Okay, I just want links, I’m just gonna take shortcut, I’m lazy, I want to do the bare minimum I can to get a links that I want to get”. And the fall back on some ways where, you know, I mentioned the example before but you’re K-12 school teacher in Pennsylvania and you try to get a web counter, you don’t realize that it has mesothelioma hidden in the text of the web counter. That’s not a link that we necessarily wanna trust at all let alone give that much weight to.

So, the sorts of links where people are really choosing to editorially link to you and not just because they’re paid, but because they think your site is good, those are the links that we more likely to wanna count more.
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