When searching for a job, you first identify your job target (keywords). (Free class materials at http://jm-seo.org/62). You then build an awesome resume (page tags), and finally you turn to your references and referrals (links). In SEO MOOC #4, we turn to lins and social mentions to understand how Google interprets inbound links like ‘votes’ on the Web. A successful SEO campaign needs a link-building element: getting great inbound links, like great references in a job search, will turbo-charge your SEO efforts. Let’s get started!